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Sichuan Spirits Exceed 100-Bln 2 Years Ahead

  “In the first year of implementing white spirits golden triangle strategy, the main business income of Sichuan spirits will exceeds 100-billion yuan two years ahead of the schedule,” said leader of the Sichuan economy and informatization committee white spirits golden triangle office, Jan. 18th. Since the golden triangle strategy, a blast of capacity expansion heat, technique reform heat, investment heat and branding heat sprung up among Sichuan spirits industry. Human resources, funds, technologies and other advantageous resources all gathered in core area of Sichuan spirits industry, promoting its rapid growth.

  On Jan. 19th last year, Sichuan provincial Party committee and Sichuan government started the Chinese spirits golden triangle strategy, striving to create a regional brand effect of “ world’s finest spirits is in China, China’s finest spirits is in Sichuan and Guizhou, Sichuan and Guizhou’s finest spirits is in the golden triangle” and to build up world famous Chinese fine spirits industrial cluster by 2020.

  Over a year, our province has organized four big events: starting ceremony of “Chinese spirits golden triangle” -Lang Spirits town, publicity campaign of “Chinese spirits golden triangle” specialty during the Shanghai Expo Sichuan week, starting ceremony of “Chinese spirits golden triangle” -spirits capital Yibin?Wuliangye culture street and starting ceremony of “Chinese spirits golden triangle”-spirits city Mianzhu?Jiannan old street. The building of spirits golden triangle has become the new engine for the development of Sichuan spirits. Statistics show that from Jan. to Nov., 2010, the main business income of spirits enterprises has reached 93.9-billion yuan, a YoY growth of 32% and the spirits output has amounted to 2-million kiloliter, a YoY growth of 44.3%, both set records. It is estimated the income will exceed 100-billion yuan in 2010, two years ahead in realizing the goal of building a 100-billion Sichuan spirits industry set by the provincial Party committee and provincial government.

  According to the spirits golden triangle plan, this year our province will further boost the building of famous spirits towns, will hold “Chinese spirits golden triangle summit forum” and will launch projects like fine spirits flagship stores and exclusive shops.


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